The First National Geographic Flagship Store – LONDON, Regent Street
The “National Geographic Store” Philosophy
BUILDING a National Geographic COMMUNITY
- Interactive, multi-media, multi-sensorial space
- Polycentric & networked
- Host all of National Geographic and act as media extension for National Geographic Store
- Heritage and authenticity
- Ideal place for a “positive globalisation”
- Cultural artifacts
- A tangible, immersive, contextual, diverse and changeable environment, with non-commercial, edutaining elements
- Simultaneous Forum and Community
A showcase for a Legendary GLOBAL BRAND – a meeting point for citizens of the world.
A “Must See” exciting, innovative, cross-generational store concept
Core Target of National Geographic Store
- Open minded people receptive to new ideas and technologies who want to share the National Geographic experience: “Thinkers” and “Innovators”
- Image is important, but not as evidence of status or power: rather as an expression of taste, independence and personality
National Geographic Store key product categories
WWN2002 Licensed product lines: Apparel & accessories, footwear, luggage/travel bags, stationery
Selected licensed products from other National Geographic licensees around the world: Home, toys, kids & adult music, stationery, outdoor etc
Selected National Geographic products & services from all National Geographic’s divisions: Books, maps, magazines, NG Travel, etc
Featuring National Geographic media & projects: Books, maps, magazines, NG Travel, etc
“Specially selected non-branded products”: with fit for store (explorers corner of cultural product … ‘found by’…’design for’…’searched for’…)
Socially relevant/conscious consumerism products: (e.g Edun/Bono/US Africa project)
Magical Videographics for National Geographic Stores: Technological solution centered in interactive screens – a system of knowledge management for interactive screens in store – Areas of technological development to cover the necessities related to the National Geographic Store.
