Unparalleled legacy of research and exploration

The World’s largest non profit scientific and educational organization, founded in 1888 for the increase and diffusion of geographic knowledge. National Geographic is the most authentic brand in exploration, nature, outdoor, photography, travel and education.

Reaching 300 million consumers worldwide each month via the following means:

• Magazines  - nearly 40 million readers each month
• Travel – expeditions led by world-renowned explorers and experts
• Television Production
• Books – 80 titles produced each year in 28 languages and sold in 75 counties
• Consumer Products
• Movies
• Videos/DVD’s
• Maps
• Online Interactive – 2-5 million unique visitors per month
• Channel – accessed in 280 million households, in 163 countries and in 27 languages

National Geographic Brand Values

Quality, Trust and Authenticity

• Consumers define National Geographic as “a brand I can trust” and “highly credible”
• Ranked 1 among 69 print brands by EquiTrend for customer perception of overall quality, ahead of Consumer Reports, the Wall Street Journal and Smithsonian.

A multimedia organization with worldwide consumer loyalty and recognition