OPPORTUNITY
Craghoppers/Hawkshead – Campaign Manager
Salary £35,000 - £45,000
Craghoppers are a leading outdoor-wear brand who are at the fore-front of their niche industry. They have recently acquired Hawkshead clothing and are now looking for an experienced Campaign Manager to join their high-calibre marketing team to help take their brand to the next level. The role will be wholly responsible for driving the direct mail and web based campaigns to increase the databases, sales targets for both company brands. The ideal candidate must have previous experience of running high-level Marketing Campaigns and be passionate about driving sales and understand the return on investments.
About Craghoppers
Craghoppers is an outdoor, travel clothing company, which is part of the Regatta Group. There is a multi-channel distribution strategy in place, which includes direct sales through mail order and the internet.
About Hawkshead
Acquired by Craghoppers in 2007, Hawkshead also produces and sells outdoor clothing. Its main distribution channels are retail and direct. Since its acquisition, the focus has been on revitalising the brand and products in preparation for significant growth plans going forward.
Specific Responsibilities
- To drive direct sales through mail order and the internet, for Craghoppers and Hawkshead
- To grow the active database size for both brands with responsive prospecting programmes
- To manipulate the customer databases with effective reactivation activity
- To plan and implement direct sales campaigns, as part of an overall marketing plan to increase sales
- To be proactive, and initiate, whenever necessary, web activity that increases sales
- To input into the production of sales catalogues to ensure optimisation of sales techniques
- To report, on a daily basis, to management, the direct sales performance for both brands
- To ensure there are fully focussed and motivated teams in the Call Centre and working on the web, who are totally committed to delivering the sales plan
Benefits
- Medical cover
- Pension contributions
- Staff discount scheme on products
To find out more about this opportunity please contact Brian Munro or Laura Brown at Hays Marketing:
T 0161 2367768 E brian.munro@hays.com or laura.brown3@hays.com.
Alternatively, apply online by submitting your CV using the form below.
